A Shopify consultant is a seasoned expert who helps eCommerce businesses maximize the potential of their Shopify store. While a Shopify audit focuses on identifying issues, a consultant goes a step further by turning insights into action, guiding your strategy, resolving complex challenges, and helping you make data-driven decisions.

Here are the key roles a Shopify consultant typically plays:

Strategy Building

Consultants help you develop a growth roadmap tailored to your business goals. This includes:

• Target audience analysis
• Product positioning
• Store structure and navigation strategy
• Marketing and acquisition planning

Troubleshooting

If your store is facing specific issues such as slow loading, declining traffic, or checkout errors a consultant can:

• Identify the root causes
• Recommend solutions based on Shopify best practices
• Work with developers or apps to fix issues efficiently

Growth Planning

A good consultant doesn’t just fix problems, they help you scale. This can involve:

• Expansion into new markets or sales channels
• Planning for high-traffic seasons
• Increasing average order value (AOV) and customer lifetime value (CLTV)
• Optimizing customer retention strategies

Performance Monitoring

After implementing improvements, consultants help you measure results. This includes:

• Tracking KPIs like conversion rate, bounce rate, and page speed
• Setting up reporting dashboards
• Adjusting strategies based on performance data

One-Time vs. Ongoing Consultancy

One-time consultancy is ideal for businesses seeking help with a specific challenge like a redesign, migration, or performance drop. It usually includes:

• A discovery session
• A Shopify audit or review
• A detailed report with action items

Ongoing consultancy is best for businesses looking to scale or maintain consistent performance. It often includes:

• Monthly strategy calls or reports
• Ongoing performance monitoring
• Continuous optimization and testing
• Direct communication with a consultant or team

In short, a Shopify consultant acts as an extension of your team—providing clarity, expertise, and direction when it matters most.